Apple will soon be releasing an iOS 14 update that will impact the ability to track conversions from ads from any user using an iOS device with the update. To help fix this, Facebook is asking people to switch from the tracking pixel to using their Conversions API.
https://developers.facebook.com/docs/marketing-api/conversions-api
It looks like it has to be implemented server-side. Wondering if anyone has worked on this yet with Grav and may have a Plugin developed?